About the brand...

The creation of the brand was inspired by Elena Bielova’s meeting with Bernard Hokmayan, their true love that flared up brightly, which allowed them to forget all the tragedies that happened and again begin to create life and glorify beauty.

All the brand’s fragrances are a dedication to Love with a capital letter – about the first meeting (“I want your love”), (“Florentine Mirror”) about tenderness and sexual attractiveness and (“Heart of Honor”) about self-esteem, regardless of what…

The Maison Bernard Hokmayan brand is a brand with a real Ukrainian heart, the center of which is Elena Bielova, a Ukrainian perfumer, founder of the Ukrainian perfume brand Parfum Facteur and the first Ukrainian school of perfumery of the same name, which trained a significant number of active indie perfumers in Ukraine.

In the first month of the war, she lost everything – a house near Kyiv, a laboratory, a warehouse for perfumes and ingredients for its creation. Everything was destroyed and burned, and it was a miracle that she and her family were not at home these days. She had to leave for France, the country where many years ago she studied the art of creating perfumes in the city of Grasse.

Bernard Hokmayan was born in the south of France in the heart of Provence and since childhood was surrounded by the richness of nature and tastes. His days were filled with the aromas of blooming gardens, salty sea breezes and warm sun. These smells became his memories and hobbies.
After completing his studies in Aix-en-Provence, he began his acquaintance with the world of fashion. Working with all the famous clothing and accessories brands in France, he created exclusive looks that not only reflected fashion trends, but also paid attention to fragrant accents. He was confident that fragrance could become an important part of a person’s personality and preserve his style and individuality.
Every year he realized more and more that his true intention was to create perfumes.

The new perfume brand embodies Elena’s deep perfume knowledge and Bernard’s extensive experience in French fashion, who has worked with such fashion houses as Versace, Gianfranco Ferré, Guess, Roberto Cavalli.

The whole brand sounds like Love with a capital L, to the Higher Powers that united two bright creative personalities in such a difficult and interesting time.